When I first did a search to do a geodemographic marketing
analysis on myself, I was surprised to see how accurate my currently location
was. Although I had to make a payment to see my name and current address, my
location was visible through their electronic map. When I submitted my zip code
in factfinder, I was able find various information based on which location I
lived. For example, in my community, there were estimate of 12,136 people with
a median age of 21.7 and 92.5 percent of high school graduate. This makes sense
because majority of the people where I live are college students. When I
entered in my address in accessdane, I was able to retrieve financial
information about my apartment. Nytimes also showed me diverse information about
the distribution of racial groups in United States. I was very surprised by how
anyone could retrieve my name and address along with some basic information about
my current location based on a single information. On my social networking site,
basic information about my profile was visible but all other information was
inaccessible, as I have configured myself in such a way. When I did a Google
search and entered my name, e-mail address, and phone number, no information
was retrievable except for my soundcloud page that I created couple months ago.
I noticed that Google has retrieved some photos from my soundcloud page, as I
was able to see pictures of me in Google images. If a geodemographic firm
searches me, they will be able see a picture of me and clearly locate where I live along with some
information about my community. I think the reason why a detailed description
of my identity was inaccessible was because I tend to be very cautious when
revealing my identity online and to the public.
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