The Net Cafe video "Web Startups" displays an array of web site start up companies from the 2000s. One of the startups featured in the video is a search engine most of us use every day called Google. This video is useful to students of out modern day infrastructure because it gives an in depth analysis of the early stages of the internet. All of the startup companies displayed in the video were based off the idea that computers could make the lives of humans easier and provide more time for leisure. This is a prime example of automation and the postindustrial society. For example, former 49ers quarterback Steve Young was featured in his startup company Found.com. The website Found.com searches all of one's local stores for items within the store. Today this company has become obsolete, however, in the year 2000 this made running around to different stores, trying to find a certain item much easier and gave the user more leisure time. "Web Startups" is a great example for those information society students who want to learn more about the Postindustrial society.